About Vector · Built from operating experience

We’ve sat on both
sides of this problem.

Vector was built after years running revenue inside fast-growing B2B startups — and watching the same expensive mistake play out repeatedly.

The pattern, repeated across multiple companies
✕
Founders spending £8k–15k/month on SDR retainers, getting activity reports and meetings that never converted
✕
Outbound agencies optimised for inputs — emails sent, calls logged — not for whether pipeline actually materialised
✕
The agency always got paid. The founder always absorbed the downside.
Why Vector exists

Nobody was accountable for whether it worked.

Early-stage companies need commercially relevant conversations with companies that genuinely fit the product. Not more volume. Not better email subject lines.

Better targeting, tighter ICP definition, signal-led timing, and outreach grounded in real buyer context. The fundamentals that most agencies skip because they’re paid regardless.

So we built a model where we only get paid when qualified meetings land. If they don’t, neither do we.

01
Start with the ICP, not the sequence
Most outbound fails before the first email is sent. We define who to target — and who to ignore — before any outreach begins.
02
Reach companies at the right time
We use live buying signals — hiring, funding, leadership changes — to reach companies when the timing actually makes sense.
03
Qualify before the meeting lands
Every meeting passes a structured gate before reaching your calendar. ICP fit, buyer seniority, commercial pain, timing. Agreed upfront. No grey areas.
04
Invoice only on delivery
If qualified meetings don’t land, nothing is owed. The commercial model is designed so our incentives and yours are identical.
What we actually learned
From the inside

These are observations from years running revenue inside B2B startups — not conclusions from an agency pitch deck.

Targeting is where most outbound actually dies.
Not the subject line. Not the sequence length. Not the channel mix. Most campaigns fail because the target list was built on job title and company size alone — with no signal, no timing, and no real ICP discipline. We’ve seen companies send 3,000 emails a week and generate nothing, because they were reaching the wrong companies at the wrong moment.
Most “SDR agencies” are staffing businesses, not pipeline businesses.
They place a junior rep, hand them a sequence, and invoice monthly. Whether pipeline materialises is largely irrelevant to their commercial model. That’s not a criticism — it’s just the incentive structure. We built ours differently specifically because we’d seen this fail too many times from the founder side.
Founders almost always know the meetings are low quality. They just can’t stop the flow.
Once an agency is in motion, stopping is uncomfortable. The retainer is running. The SDR is booked. Meetings are appearing in the calendar. The problem is they’re the wrong meetings. Half the AEs we’ve spoken to already knew this. They just didn’t have a better option.
Core philosophy

The only metric that matters is whether the meetings convert.

Most SDR agencies report on emails sent, calls logged, and meetings booked. Those metrics protect the agency from being accountable for outcomes. They don’t protect the founder from wasted time.

We report on ICP match rate, pipeline entered, and conversion to opportunity. The only number that matters is whether the meetings we’re responsible for are worth attending.

Principle 01
Pipeline quality beats meeting volume
Fourteen qualified meetings with the right buyers converts better than forty unqualified ones. We’d rather book fewer meetings that go somewhere.
Principle 02
Targeting decides most of the outcome
Getting the ICP right matters more than getting the subject line right. Most outbound fails before any email is written.
Principle 03
Accountability has to be structural
A model where we only earn on qualified meetings produces better targeting than a model where we earn on activity. We don’t rely on good intentions.
Principle 04
Relevance over volume
200 highly relevant outreach messages will outperform 2,000 generic ones. Senior buyers respond to commercial context. They ignore everything else.
What makes the model different

Operator-led outbound, aligned to your outcomes.

We combine signal-led targeting, buyer intelligence, and commercially trained SDR operators with a structured qualification framework that vets every meeting before it reaches your team.

The model isn’t a gimmick. It only works because the infrastructure behind it is highly selective. We decline engagements where the outbound economics don’t make sense.

How we operate Active
Signal-led targeting
We reach companies when buying signals — hiring, funding, leadership changes — indicate the timing is right.
Commercially trained operators
Our SDRs have direct B2B SaaS experience or are trained by revenue leaders with 10+ years in the field.
6-point qualification gate
Criteria agreed before outreach begins. Every meeting vetted before it reaches your calendar.
No cure, no pay
No qualified meetings, no invoice. Incentives aligned from day one.
Upfront retainer risk £0 if no meetings land
Free 30-min assessment

Talk to someone who's actually operated this from inside.

No sales pitch. Andrew will tell you honestly whether the no-cure-no-pay model fits your pipeline economics — or if you should fix something first.

Talk to Andrew
acw@vectorgtm.ai
Track record

14+ years in B2B revenue. Built from the inside.

The experience behind Vector includes influencing +€30M ARR across multiple B2B SaaS startups, building international SDR functions, and standing up GTM teams from zero across UK, Nordics and DACH. The common thread across all of it was outbound — what works, what doesn’t, and why most agencies get it wrong.

Experience & track record
+€30M
ARR influenced across B2B SaaS portfolios
14+
Years operating inside high-growth startups
6
GTM functions built from zero across verticals
3
International markets entered (UK · Nordics · DACH)
✓
Series A SaaS — core revenue leader through +€30M ARR growth
✓
Public B2B SaaS — international sales and expansion
✓
Multiple B2B startups — GTM teams built from zero, outbound systems deployed
✓
UK market entry — expansion functions built for high-growth companies
Who we work with

Built for founders who’ve already wasted money on outbound that didn’t work.

Vector works best for founders who understand that pipeline quality matters more than pipeline volume — and want an outbound partner whose incentives prove it.

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