Performance-Based SDR for B2B Startups

Qualified pipeline.
No cure, no pay.

Qualified meetings with companies that actually fit your product. Signal-led outbound operated by commercially trained SDRs — with zero retainer risk.

  • No generic telemarketing.
  • No vanity metrics.
  • No invoice until qualified meetings land.
+€30M
ARR influenced
14+
Years scaling startup revenue
<14 days
To first qualified meetings
SIGNAL · 02:14
Northwind Logistics
Series A closed · Hiring 4 SDRs
Intent High
Channel 3 triggers
VECTOR · orchestrating
2.40M
Active pipeline · 90d
6-point gate·14 signals
MEETING · qualified
Tue · 4:30 PM
VP Sales · 30 min · routed to AE
ICP match confirmed
Buyer seniority verified
Pain & ACV mapped
Qualification Engine
Running 6-point gate
Pipeline tracked
€2.4M active 90d window
Signal Layer
14 intent signals active
+€30M
ARR influenced across portfolio
94%
ICP match rate on booked meetings
<14 days
Average time to first qualified meeting
100%
Founder retention rate to 90 days
£0
Upfront cost if no qualified meetings land
Trusted by teams across B2B SaaS, AI, Fintech, and Infrastructure Software
Series A · Fintech Series A · SaaS Seed · DevTools Series B · AI Infra Series A · Cybersec Series A · Fintech Series A · SaaS Seed · DevTools Series B · AI Infra Series A · Cybersec
The Problem

Most startup outbound fails for the same reason

The problem usually isn't effort.

It's targeting the wrong companies, the wrong buyers, with the wrong message — at the wrong time.

Most SDR agencies optimise for:

  • More emails
  • More calls
  • More meetings

But early-stage startups don't need more outbound noise. They need:

  • Qualified conversations
  • Stronger ICP clarity
  • Better timing
  • Pipeline that actually converts

Better outbound starts with better targeting, qualification, and commercial relevance.

GTM Outbound Stack
ICP Layer
Precision targeting defined
Active
Signal Intelligence
Intent + triggers
Enrichment Engine
AI-assisted lead data
Outbound Execution
Multi-channel sequences
Qualification
Vetted pipeline
Live
€2.4M
Pipeline / 90d
14d
To first meeting
47%
Open→meeting
Core Offer

Performance-based SDR, built for startups

We combine outbound execution, buyer research, ICP refinement, and qualification into one performance-based model.

You only pay when qualified meetings land.

Pillar 01

Precision targeting

Before outreach starts, we identify:

  • Your highest-fit accounts
  • The right buyer personas
  • Operational pain points
  • Real buying triggers

We focus outbound where qualified pipeline is most likely to convert.

92% avg. ICP-match on shortlisted accounts
Pillar 02

Signal-led outbound

We use live buyer signals and enrichment to improve targeting, timing, and reply quality — including:

  • Hiring activity
  • Funding events
  • Leadership changes
  • Technology stack
  • Growth indicators
14 intent signals tracked per account
Pillar 03

Qualified meetings

Every meeting is vetted against:

  • ICP fit
  • Buyer relevance
  • Commercial potential
  • Timing

If the meeting doesn't qualify, you don't pay.

6-point gate before any meeting lands
Our Process

How we build pipeline — six stages, one live system.

Click any stage to inspect it. The right panel shows the system state as you move through.

Why We're Different

Most SDR agencies optimise for activity. We optimise for pipeline.

The difference isn't effort. It's what you're optimising for. We built our model around pipeline quality, not activity volume.

Dimension
Most SDR agencies
Vector
Targeting
Generic outbound with shared templates
Precision targeting — every prospect ICP-scored before they enter a sequence
Outreach
High-volume sequences compensating for weak fit
Signal-led — triggered on hiring, funding, leadership and stack moves
Qualification
Weak gates. Vanity metrics. Wasted AE time.
6-point gate — every meeting vetted before it touches your calendar
Execution
Junior BDRs reading scripts
Operator-led — commercially trained SDRs with B2B context
Commercials
Monthly retainer paid regardless of outcome
No cure, no pay — you only invoice when qualified meetings land
Optimised for
Activity volume — calls, emails, tasks logged
Pipeline quality — conversion-led, weekly iteration on what actually closes
The shift We don't get paid for activity. We get paid for pipeline that converts.
Free 30-min assessment

See where qualified pipeline could exist for you.

A 30-minute call. We map your ICP against real buying signals, then tell you honestly whether we can help.

What makes this different

The real differentiator isn't the tooling.

It's commercially trained operators who understand complex B2B sales — combined with a model that only pays out on qualified pipeline.

“The difference was targeting. The meetings were simply higher quality than anything we'd seen from previous SDR agencies.”

SR
Founder, B2B SaaS
Series A · Infrastructure Software

Commercially trained operators

Our SDRs are either experienced in complex B2B sales or trained by revenue leaders with 10+ years in the field. They understand buyer personas, qualification, and what a real opportunity looks like.

Not junior BDRs Not script readers

Structured qualification

Every meeting passes a 6-point gate before it reaches your calendar — ICP fit, seniority, pain relevance, buying potential, timing, and commercial context. If it doesn't pass, it doesn't count.

94% ICP match rate 6-point gate

Incentives aligned by design

Most SDR agencies protect themselves with retainers. We don't take one. We only invoice when qualified meetings land — so our commercial incentives are identical to yours.

No cure, no pay Zero upfront risk
How we qualify every meeting

The Qualification Engine

Every prospect is scored against six dimensions before a meeting reaches your calendar. Watch it run live.

No cure, no pay

Incentives matter

Most founders have already wasted money on retainers, outsourced SDR teams, and low-quality meetings.

The reason: most agencies get paid for activity. We get paid for pipeline.

We don't get rewarded for activity. We get rewarded for pipeline.

Book Strategy Call →
Commercial Alignment Model
Monthly retainer · paid regardless of results
Old model
Activity metrics · calls, emails, and tasks logged
Old model
Unqualified meetings · booked regardless of fit
Old model
Pay per qualified meeting · criteria agreed upfront
Our model
Pipeline quality · we're incentivised by outcomes, not activity
Our model
Upfront retainer risk
£0if no meetings land
How it works
01

We agree the criteria upfront

Before outreach begins, we define what a qualified meeting looks like — ICP fit, seniority, company size, pain relevance, and timing. Everything is documented and signed off.

02

We qualify before booking

Every prospect passes a 6-point qualification gate before a meeting is booked. If a prospect doesn't meet the agreed brief, they don't reach your calendar.

03

You only pay on delivery

Invoicing happens only when qualified meetings land — and only for meetings that meet the agreed standard. No meetings, no invoice. Simple.

04

Why most agencies won't do this

Because their model depends on volume, not quality. A retainer protects them from delivering nothing. We built our model the other way around — our incentives only work if yours do.

Why Work With Us

Built by someone who has actually scaled revenue

Vector was built from direct operating experience inside fast-growing B2B startups — not from selling SDR retainers to founders.

Influenced +€30M ARR across B2B SaaS portfolios

Built international SDR functions for B2B SaaS

Multiple startup acquisitions driven by pipeline growth

Building UK market expansion functions from zero

Building GTM teams from zero across multiple verticals

14+ years in B2B revenue inside fast-growing startups

We understand the realities of startup sales because we've operated inside them.

Revenue Track Record
+€30M
ARR Influenced
14+
Years in Revenue
Multi
Acquisitions
Intl.
GTM Expansion
Series A SaaS — core revenue leader through +€30M ARR growth
Public B2B SaaS — international sales expansion
Multiple startups — acquisitions driven by pipeline performance
UK market entry — GTM teams built from zero
Honest Positioning

We're probably not a fit if…

We're selective by design. A bad fit wastes your runway and our time.

We work best with founders who understand that qualified pipeline compounds.

You want mass outbound volume with little regard for quality

You sell low-ticket products with weak outbound economics

You haven't validated your offer yet

You want "growth hacks" instead of a real sales motion

You care more about meeting quantity than pipeline quality

Ideal Client

Who we work best with

We're typically the best fit for:

B2B SaaS companies AI startups Fintech Infrastructure software Founder-led sales teams Pre-seed to Series A ACV > £15k–20k

You already have some product-market fit. You just need more qualified conversations entering pipeline consistently.

Quick fit check — tick what applies to you
Sounds like a strong fit. Book a strategy call →
Potentially a fit — worth a 20-minute call to find out. Book now →
Qualification Score Model
High fit ↑
ICP Clarity
90
ACV > £20k
85
Validated offer
95
Pipeline intent
80
B2B SaaS / AI
100
Seed → Series A
88
Assessed on strategy call
✓ Free · No obligation
Social Proof

What founders say

Real pipeline. Real results. From founders who've been through it.

★★★★★

“We stopped wasting time on unqualified meetings and finally started speaking to buyers who were actually in-market.”

AK
CEO, Series A FinTech
B2B payments infrastructure · UK
★★★★★

“The difference was targeting. The meetings were simply higher quality than anything we'd seen from previous SDR agencies.”

SR
Founder, B2B SaaS
Infrastructure software · Series A
★★★★★

“As a technical founder transitioning out of founder-led sales, I needed a repeatable outbound system — not just meetings. That’s what Vector helped us build.”

JM
CEO, AI Infrastructure Startup
AI developer tools · Pre-Series A
Strategy Call · No Obligation

Build qualified pipeline without burning runway

One call. We'll assess your outbound motion, ICP clarity, and where qualified pipeline opportunities are most likely to exist — and tell you honestly whether we can help.

No pressure. No generic sales pitch. No obligation.

Estimate your pipeline upside
£192k
Monthly pipeline
£38k
Est. monthly revenue
What happens on the call
🔍
Outbound motion — we assess what's working and what isn't
🎯
ICP clarity — we identify where qualified pipeline is most likely to exist
Messaging review — whether your outreach is commercially relevant to buyers
Pipeline opportunities — where we think quick wins exist in your market
No pressure. No obligation.
✓ Free · 30 minutes
FAQ

Common questions

Straight answers to what founders ask us most.

How is No Cure No Pay different from a retainer model?
+
With a traditional retainer, you pay a fixed monthly fee regardless of results. With our model, you only pay when a qualified meeting is booked — and "qualified" is defined by criteria we agree upfront. If a meeting doesn't meet the standard, it doesn't count, and you don't pay. Our revenue is directly tied to your pipeline outcomes.
How quickly can we expect the first qualified meetings?
+
Most clients see their first qualified meetings within 2–3 weeks of go-live. The first week is ICP definition and infrastructure setup. Week two is messaging build and A/B validation. By week three, outbound is running and meetings are landing. We don't start billing until meetings pass the qualification gate.
What does a "qualified meeting" actually mean?
+
We define qualification criteria together before outreach begins — typically covering ICP fit, seniority of buyer, company size, pain relevance, and timing. We apply a 6-point gate before any meeting is booked. If a meeting misses the brief — wrong persona, wrong company size, no relevant pain — it doesn't hit your calendar and you don't pay for it.
What do we keep after the engagement ends?
+
Everything we build stays with you. That includes your ICP framework, outbound sequences, enrichment pipelines, CRM structure, and messaging playbooks. Most engagements end with your team fully equipped to continue — or scale — the motion we built together. The goal is to make ourselves unnecessary.
We've been burned by SDR agencies before. Why is this different?
+
The usual failure mode is misaligned incentives: agencies get paid for activity, not results. We only get paid when qualified meetings land — so our incentives match yours exactly. Beyond that, we build the targeting and intelligence infrastructure before touching a prospect. No spray-and-pray. No volume plays. If you're genuinely unsure, we're happy to do a 30-minute diagnostic with no commitment on either side.
Book a call