We define what a qualified meeting looks like, run outbound, and invoice only when meetings that match those criteria hit your calendar. No retainer. No exceptions.
Trusted by B2B SaaS founders across fintech, AI, and infrastructure software · Pre-seed to Series A · UK and Europe
A Series A fintech had spent over £60k across two SDR retainers. Zero qualified pipeline. The problem wasn’t volume — they were sending hundreds of emails a week. The problem was targeting 11,000 accounts with no signal layer and no ICP tighter than “B2B financial services.”
We paused all outreach. Rebuilt ICP segmentation around one buying trigger — companies actively hiring a CFO or Head of Finance. Cut the list from 11,000 to 1,900. Rewrote messaging around the operational pain those finance teams actually have.
By day 37: 14 qualified meetings, all passed the agreed gate. Five entered active pipeline. Two converted to opportunities worth £180k ARR.
“We stopped wasting time on unqualified meetings and finally started speaking to buyers who were actually in-market.”
CEO, Series A FinTech · B2B payments infrastructure · UK
You pay before targeting is validated, before qualification is proven, and before a single qualified meeting has landed. The shape of what you get is the same almost every time.
A typical 90-day retainer engagement looks like this — measured by what actually reaches opportunity, not what gets reported in the monthly deck:
Before outreach begins, we document exactly what a qualified meeting looks like — ICP fit, buyer seniority, company size, relevant pain, timing. That criteria is signed off jointly. Meetings that match it are invoiced. Meetings that don’t aren’t counted, aren’t presented, and aren’t charged.
Before outreach begins, we document the qualification criteria together — ICP profile, buyer seniority, company size, commercial pain relevance, and timing. You sign off on the definition. We apply it to every prospect before booking.
If a meeting doesn’t pass, it doesn’t reach your calendar. It isn’t counted. It isn’t invoiced. If you feel a booked meeting was misqualified, we review it against the agreed criteria and resolve it. No grey areas by design.
You control the definition. We control the execution.
If targeting is weak, we feel it. If qualification slips, we feel it. If messaging doesn’t land, we feel it — immediately, in pipeline.
That’s not a risk we’d accept unless we were confident in the infrastructure behind the model.
The model only works because the infrastructure behind it is highly selective. We don’t spray and pray. We rely on relevance, timing, and commercial fit — which means most accounts never enter a sequence at all.
If we book a qualified meeting that fits the criteria you agreed, you pay. If we don't, you don't.
The model only works when outbound economics make sense. We won’t run outbound for businesses that haven’t validated their offer, where ACV doesn’t support qualified pipeline generation, or where the ICP isn’t clear enough to target precisely.
We’d rather decline an engagement than flood your calendar with low-quality meetings that don’t convert.
We’ll map your ICP against real buying signals in your market, assess your current outbound motion, and give you an honest read on whether the no cure no pay model works for your pipeline economics.
If we think we can generate qualified meetings for you, we’ll show you exactly how. If not, we’ll tell you why — and what to fix first.
We decline engagements that aren’t a commercial fit. The assessment tells us both.
Free pipeline assessment · 30 min
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